This concept actually makes sense.  When the ads have borders, they seem to take a lot of space and increases ad blindness as the ads become more obvious.  I’m changing the ad border colors to match the background making them blend into the content.

I like this concept because if done right, users are actually drawn to click on the links.  Just like me… but I don’t click my own ads otherwise Google would be on my back.  The first site where I applied this very thoroughly is on http://www.boholbiz.com. If you check that site now, you will see that above the fold, the link units and the ad units are very tempting.  A few times I had to hold myself back.

Let’s see what happens in a few days.

Make link colors of the google ads the same as the website links. Most effective color for links is blue.

Using Google’s “heat” map, I reorganized some ads on www.dyrdam.com especially on the home page where there are several greeting requests posted by the viewers of the website. The 200×200 ad unit is now placed on the left side of the center area where the “heat” is higher.

My name is Jimmy Raya and I am a part time search engine optimization and Adsense consultant. My clients include non-profit organizations, real estate developers, ISPs and many more. I got permission to record my results in this blog for the websites that are featured here. In most of the numbers I will report, I use relative values.

I used Joel Comm’s book called Adsense Secrets 4.0 which you may purchase from here. I am not affiliated with Joel Comm. I just use his e-book as a reference in this blog in the absense of a better guide that suited me. I started this blog to share my experience with Joel’s book and see if the recommendations work.

Why are there no Adsense ads on this website? I just thought it might be interesting to have no ads on this website. I might change my mind later but as of now, there will be no ads on this site.

I hope you will enjoy and learn from this blog.